See what your competitors posted — and what worked.
A weekly competitor recap usually means scrolling three brands’ feeds and copying numbers into a sheet. Here is what to look at, and how Soradar does the reading for you.
What to look at
Five things that turn a feed scroll into a recap you can act on.
A fixed window
Compare the same days for every brand — this week, last 30 days — or one brand’s busy week will look like a strategy.
Interactions, not just likes
Rank posts by likes, comments and shares together. A post can win on comments alone, and that tells you something different.
Format by format
Split Reels from photos and carousels. “What worked” is often a format, not a topic.
Against each brand’s own median
A post is a hit relative to what that brand usually gets. A big brand’s average post can beat a small brand’s best one.
Where the numbers came from
Giveaways inflate comments; creator partnerships borrow someone else’s audience. Note which is which before copying the tactic.
Or just ask
What did The Ordinary, CeraVe and Glossier post on Instagram this week, and what worked?
- Every post in the window, ranked by interactions
- The formats behind the best posts
- What each brand did differently
- Dated, so the recap stays honest next week
Instagram · this week
3 brands · 21 posts · Sep 19–26, 2026
- 1Creator partner Reel
CeraVe · Reel16,161 - 2Celebrity campaign photo
Glossier · Photo5,020 - 3Blush pitched at menGlossier · Photo4,538
- 410th-anniversary giveaway
The Ordinary · Reel4,074
A creator’s partner Reel was the week’s top post by far, 16× the median of CeraVe’s own posts. Giveaways pull comments: The Ordinary’s drew 1,362 against a median of 38 on its other posts, and Glossier posted only photos.
Real public Instagram data · as of Sep 26, 2026
Where it works
Competitor recaps work wherever Soradar can read an account’s recent posts: TikTok, Instagram, RedNote, YouTube, LinkedIn and Facebook. Lemon8 doesn’t provide an account’s post history yet.
Questions
Can I compare brands across platforms?
Yes. Ask for the same brands on Instagram and TikTok, for example, and the answer puts them side by side.
Do the brands find out?
No. Soradar reads public data only; nothing is sent to the accounts you look up.
What does it cost?
Every lookup and answer uses credits. The Free plan includes 300 credits to try it, no card needed; paid plans start at $20 a month.
Get this week’s recap in a minute.
300 free credits. No credit card. Live numbers from the first answer.
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